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Texas Monthly – Two Hedonistic Texas Taco Chains Could Upend Mexican Fast Food. Is America Ready?

Texas Monthly – Two Hedonistic Texas Taco Chains Could Upend Mexican Fast Food. Is America Ready?

Posted on April 15, 2024

Something stops Clay Dover cold as he strolls behind the restaurant’s counter. The CEO of Velvet Taco has been all smiles and high fives since he entered the chain’s location in the Grandscape shopping center, amid the suburban sprawl north of Dallas. But now, staring at a few chicken strips in a bin under a heat lamp, he cuts off his friendly patter midsentence and pulls out one of the little brown hunks. He turns it over in his hand, tears it apart, takes a bite, and throws the rest in the trash with a faint trace of a pucker on his face. He’s not going to call anyone out on the spot, but he’s clearly not pleased.Dover happens to be one of the world’s…

The post Two Hedonistic Texas Taco Chains Could Upend Mexican Fast Food. Is America Ready? appeared first on Texas Monthly.

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