Yolanda Carmona’s job is to market Van Horn to the rest of the world. It comes naturally to her. She grew up visiting family in the small West Texas town, a stop on Interstate 10 between Fort Stockton and El Paso that most travelers know, if they know it at all, as a place to fill your car with gas and your stomach with good Mexican food. She takes pride in—and feels protective of—the hamlet and the surrounding stretch of desert where her family has been raising cattle for a century.As the events and tourism director at the local convention center and visitors bureau, Carmona is plugged into the goings-on in the town of fewer than two thousand inhabitants. So when she learned last summer…
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