JUAREZ, Mexico (Border Report) – The annual Juarez fair returns to its original site with some major changes, including free admission for those 65 and over, new mechanical rides built in Europe and the raffle of an SUV among fairgoers.
Feria Juarez 2024 runs June 7-30 at the Plaza de la Mexicanidad featuring the Big Red X sculpture visible from El Paso.
“We have brand-new spectacular rides like the Spinner Coaster, the Sky Flyer and the Gladiator. We have a slew of entertainers – from old favorites like El Tri, Molotov and El Gran Silencio, to bandas and Mexican regional singers like Fuerza Regida and Bronco,” said William Scott, director of a private company called Sider Moratus running Feria Juarez 2024.
The fair is one of the top annual attractions in the El Paso-Juarez region, drawing more than 400,000 visitors every year. Last year the City of Juarez tried a new format with mixed results. It cut the fair short at the Big Red X by two weeks and debuted an alternative site in southeast Juarez. Attendance fell off.
Scott said the fair is back at a single site, which should give U.S. residents more time to plan a trip to Juarez. Sider Moratus is negotiating with a bus company to pick up fairgoers in Downtown El Paso and drive them back each night.
“El Pasoans are very important to the fair since they are our neighbors. We expect them to come. Don’t be afraid for your safety. There’s going to be a lot of security,” Scott said.
Admission to Feria Juarez 2024 is $4 per person. Concerts are extra and ticket cost depends on the artist. Sales are online at Boletia.com under “Feria Juarez 2024.” A quick glance reveals tickets to El Tri, for instance, are $45, while admission to shows by stars of today like Fuerza Regida and Junior H go for $200 and more.
Scott said adults over 65 get in free every day as do the handicapped. Selected mechanical rides are free Monday through Wednesday, and two people get in for the price of one on Tuesdays.
For more information, visit the fair’s Facebook page or email contacto@feriajuarez.mx. An international telephone number is active during business hours: (011-52) 656-102-6004.
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