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Texas Monthly – Summer Weather’s Been Hell for Taco Truck Owners. Here’s How They Deal With It.

Texas Monthly – Summer Weather’s Been Hell for Taco Truck Owners. Here’s How They Deal With It.

Posted on August 20, 2024

As the first summer heat wave set in during early May, Lizzeth Martinez, co-owner of the Naco Mexican food truck, in San Antonio, saw business dip by double-digit percentages. As the season rolled on, the heat continued to negatively impact the business. “The news says it’s going to be hot, and people stay in,” Martinez explains with a nervous laughter that trails into an uncomfortable silence. By mid-August, Martinez says Naco’s sales had decreased by 30 percent. She shows me a text from a customer she describes as “a very good client.” The message reads: “haha, my restaurant spending has also been down because it’s so hot. I just want to do one trip to the grocery store instead of a few trips to various…

The post Summer Weather’s Been Hell for Taco Truck Owners. Here’s How They Deal With It. appeared first on Texas Monthly.

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