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Border Report – Trump’s border policies, immigration rhetoric not hurting visits to Tijuana, tourism bureau says

Posted on February 21, 2025

SAN DIEGO (Border Report) — The head of Tijuana’s Tourism and Conventions Committee says American tourists, especially from Southern California, continue to visit the city of Tijuana despite President Donald Trump’s border policies and rhetoric against illegal immigration.

Committee chair Teresa Velázquez told reporters on Thursday they feared a backlash, but it has not materialized as visits from Americans to Northern Baja California have kept pace with previous years.

“We see visits at a normal rate including tourism for real estate, medical and sports purposes, we have not seen tourism drop,” she said.

Velázquez believes strong ties within the San Diego-Tijuana region bond people who share a culture and traditions in spite of the border and politics.


Border business leaders brace for ‘Trump effect’

Baja California receives 28 million visitors per year and almost 60% are U.S. residents mostly from California, according to Velázquez.

“Thousands of Americans cross the border daily for medical reasons or recreational opportunities, many come to visit family or simply get away for the weekend.”


Visit the BorderReport.com homepage for the latest exclusive stories and breaking news about issues along the U.S.-Mexico border

Velázquez said the city of Tijuana and Northern Baja region are planning several large events for this year to bring back even more visitors to the area.

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