“If you have a plan B, plan A is never going to work out,” Chris Finch told me, paraphrasing the advice of a former boss. He says that was the attitude he and his wife, Wendy, adopted when they decided to go into the barbecue business. To make it work, the couple sold their house and moved in with Wendy’s mother, liquidated their savings, and cashed out their 401(k). Even though the truck they once used to haul their gleaming, red five-hundred-gallon M&M smoker has been repossessed, they’re forging ahead undaunted. “We want this,” Wendy told me as we talked in front of their yellow Finch Craft BBQ trailer in Garland, just northeast of Dallas. Chris added, “We’re going for it.”While the couple is new to…
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