EL PASO, Texas (KTSM) — CBS Sports will be broadcasting the Tony the Tiger Sun Bowl game through the end of the decade, the Sun Bowl Association announced Monday, Aug. 19.
The Sun Bowl and CBS Sports have agreeed to renew the partnership for four more years, with the contract being extended through 2030, according to the Sun Bowl Association.
CBS Sports has been broadcasting the game since 1968. This year’s game will be played at noon on Tuesday, Dec. 31.
“We cannot find words to show our appreciation for the partnership we have with CBS so as the saying goes ‘A picture is worth a thousand words’ but in this case, a continued broadcast is worth even more,” Sun Bowl Association Executive Director Bernie Olivas said. “Only one other sporting event has been on one network longer than the Sun Bowl.”
“The Sun Bowl is one of CBS Sports’ longest-standing partners, as we’ve been proud to broadcast the game for more than 50 years,” said Dan Weinberg, executive vice president of programming for CBS Sports. “We’re thrilled to be extending our great relationship with the Sun Bowl, which represents the culmination of our college football season in a game that annually showcases a compelling matchup in El Paso.”
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