(NEXSTAR) — In what may be one of the shortest rebrands in history, restaurant chain Cracker Barrel announced Tuesday it would be dropping its recently unveiled (and controversial) rebranded logo and returning to the logo it held for 48 years.
It all comes after fierce social media backlash, in addition to derision from Pres. Donald Trump and a stock plummet of $94 million last week.
“We said we would listen, and we have,” Cracker Barrel said on its social media channels Tuesday night. “Our new logo is going away and our ‘Old Timer’ will remain.”
The un-rebrand also comes just one day after the “Old Country Store” restaurant chain released a statement explaining to its fans that though its logo had changed, its menu and its values of “country hospitality” hadn’t.
Some fans of the restaurant — in addition to some conservative commentators — accused the logo of being “woke,” due to the removal of vintage Americana elements and the Cracker Barrel character known as “Uncle Herschel.”
Among complainants included Pres. Trump, who urged the company via his Truth Social platform to “admit a mistake based on customer response” and go back to the old logo. Trump also said the company could use the “billion dollars worth of free publicity” to its advantage.
In its statement on Tuesday, Cracker Barrel, which operates over U.S. 600 stores, said it was a “proud American institution” that looked forward to welcoming more guests soon.
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