Tech Crunch – Automattic CEO calls Tumblr his ‘biggest failure’ so far

Posted on October 20, 2025

At WordCamp Canada 2025, Automattic CEO Matt Mullenweg called Tumblr his “biggest failure,” noting the challenge of maintaining the platform’s half a billion blogs while it remains unprofitable. Though plans to migrate Tumblr to WordPress infrastructure are on hold, Mullenweg said he hasn’t given up. Read more: Read More