Tech Crunch – Shein hit with consumer protection action in EU as bloc unboxes strategy to tackle low-cost ecommerce risks

Posted on February 5, 2025

Chinese ecommerce and fast fashion giant Shein is facing fresh scrutiny in the European Union in relation to consumer protection rules following the launch of a coordinated action by the bloc’s Consumer Protection Cooperation Network (CPCN). The action is being conducted with reference to the EU’s Unfair Commercial Practices Directive, Consumer Rights Directive, Unfair Contracts […]