Tech Crunch – Spotify follows Meta, YouTube and others by offering AUX, a service to connect brands and creators

Posted on February 22, 2024

Facebook, Instagram, Snap, YouTube, and other social networking companies offer programs to connect creators with brands, and now Spotify is doing the same. The company announced the launch of AUX, its new in-house “music advisory agency” for brands. While not necessarily a creator marketplace, the program has a similar aim — it will facilitate connections […]