1994: George W. Bush wins the gubernatorial election with a televised promise not to let Texas become California. The ad is the creation of a media consultant from the suburbs of Los Angeles. The same year, a California state agency launches an ad urging businesses not to move to Texas.2013: Governor Rick Perry purchases radio ads throughout California encouraging corporations to relocate to Texas. California Governor Jerry Brown calls the message “barely a fart.”2013–2014: Residents of Irwindale, California, protest that fumes from the producer of the trendy hot sauce sriracha are threatening their health. A battalion of Texas lawmakers travels to the Golden State to beg the company’s owner to find a more welcoming home here instead. He declines, and the company agrees to install…
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