When Jereis Khawaja launched Truboy BBQ with nationwide shipping in 2020, he wrote a mission statement for the website that promised to give everyone in the U.S. the opportunity to enjoy Texas barbecue. The Houston native read the statement every day, but he eventually realized it wasn’t true for many Muslim and Jewish customers because of cross contamination with Truboy’s most popular item, pulled pork. “By eliminating one product from my menu, my mission statement could become a true statement,” Khawaja says. In March 2021, he switched to only smoking halal meats, including brisket, lamb, and chicken.Last month brought the next big transformation of Khawaja’s business. Truboy BBQ Market, the first physical location for the brand, opened in Missouri City, outside Houston. Inside, a wall…
The post Head Straight to This Market’s Barbecue Counter for a Brisket Melt and Tallow-Fried Corn Ribs appeared first on Texas Monthly.
Read: Read More