Every sports team makes some weird merchandise. It’s part of the deal when extracting every ounce of profit from the emotional connection fans share with a franchise. T-shirts, bobbleheads, dog jerseys, pickup trucks—you name it, somebody will slap a team’s logo on it and mass-produce it. Some of this stuff looks rushed and cheap. That happens when the extractive nature of the sales business bubbles up and spills over the surface. We needn’t discuss that junk—you’ve seen it at the supermarket or the dollar store. But the San Antonio Spurs are different: their oddball merch is designed with obvious intent. The stuff is no less weird, but it looks as if someone has put real thought into it. We began exploring the Spurs’ online store after receiving…
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