The old joke goes that if you listen to a country song backward, you get your girl back, then your truck back, and, finally, your dog back. The joke works, in part, because country music often expresses abstract ideas—take grief, for instance—by focusing on concrete objects. It’s a genre that likes to show first and tell second.Thanks also to a persistent pressure to perform authenticity, country lyrics tend to be populated with the lifestyle’s—occasionally repetitive—objects and brands. Stetson hats, Ford trucks, and JBL speakers have been name-checked by the likes of Lyle Lovett, Tim McGraw, and John Morgan. Lil Nas X and Miranda Lambert are lyrically united in their love of Wrangler jeans. Recently, Texas boot companies have appeared in popular country songs by artists…
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