When Caren Kelleher was looking for a place to start Gold Rush Vinyl, the record manufacturing plant she founded in 2018, she picked Austin in hopes that being centrally located in the U.S. would help keep costs down for her clients. “Shipping expenses had gotten higher,” Kelleher, who earlier this year took an ownership stake in Austin’s venerable Waterloo Records, told me. “I wanted bands to be able to come physically pick up at our factory. It saves them thousands of dollars in shipping, it’s better for the product because it’s not getting jostled around, and it has a lower carbon footprint than shipping it across the globe.” As the ongoing threat of tariffs rocks the record industry, scrambling the math for seemingly every industry in the…
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