Adam Lyons sits at a picnic table in the courtyard of his company’s East Austin offices, a cluster of rustic bungalows on a cliff overlooking the Colorado River. He’s trying to explain why he chose to name his telecommunications company Really, its logo rendered in all capital letters. Should it be pronounced with outraged incredulity, like the old Seth Meyers/Amy Poehler “Weekend Update” routine on Saturday Night Live? Or with affirmative certainty? With question marks, exclamation points, or some combination of the two?As Lyons, age 36 and scraggly handsome, formulates his answer, the company’s two resident goats forage nearby. “When we’d talk about building this company, ending the digital divide, and creating this new, modern telco—a telco that has the sharing economy as part of…
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